DEBUNKED! CNN explains why a viral TV boycott of Trump’s Inauguration WON’T WORK

A campaign to lower the TV ratings of Trump’s inauguration has now gone viral on social media, according to CNN:

Plenty of people are pledging to “boycott” the inauguration by not watching it, and one post that’s making the rounds on social media suggests a slightly different strategy. In short, turn all of your TVs to another channel instead, thus bringing the PERCENTAGE of people watching the inauguration down.

But CNN says this viral campaign to lower the ratings just won’t work and explains why:

Here’s how it goes: Television viewership is measured through something called Nielsen ratings. Unless you are a designated “Nielsen family,” your viewership really isn’t taken into account.

There are about 40,000 Nielsen families across the country, accounting for about 100,000 viewers. These families record what they watch, either through viewer diaries or through boxes that communicate with their phone lines. This data is then extrapolated to cover a larger audience which is why a show like, say, “The Big Bang Theory” is said to have 7 million viewers even though there are only about 100,000 possible viewers to be counted.

Phew. So anyway, that’s why this turn-your-TV-to-other-channels tactic won’t work. Theoretically maybe it would, if you called up all 40,000 Nielsen houses and convinced them not to watch one of the biggest historical events in the nation. That sounds like a bad idea.

Well that’s quite interesting. I can just imagine if people knew who these families were, they’d be under tremendous pressure from the left, just as the electors were in December to vote against Trump.


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