My favorite Super Bowl commercials

There weren’t many great Super Bowl commercials today as many of them were rather mediocre at best. There was one that I absolutely found detestable, but I’m not even going to mention it.

But there were three that I’d specifically like to highlight that I felt were the cream of the crop.

The first was this Dodge/Paul Harvey commercial – “Farmer“:

The second was from Jeep – just love how it honored the troops – “Whole Again“:

The third one was from Budweiser – The Clydesdales: “Brotherhood”:

There may have been more that I’ve forgotten, but these were at least the memorable ones.

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  • The Tide one was pretty good.

    • BeyondPolls


  • mike3e4r7

    Did Bill Whittle’s commercial air? I remember him talking right after the election about buying a spot during the Super Bowl to air an ad regarding a private space flight enterprise he’s involved in.

    Speaking of Bill Whittle, has he done any of those “virtual president” videos he was talking about doing?

    • Bill Whittle is busy busy editing his V-POTUS inagural speech. He did not have a superbowl ad, at least that I’m aware of. You can follow the V-Potus initiative on Bill’s Facebook page until he gets the website up. Many of us have been waiting; it should be any day now.

      • mike3e4r7

        Thanks for the update.

  • Ray

    Paul Harvey was a great american.

    • RighteousCrow_JustCaws

      He was a shining example.

      We’re farmers, and he did NOT exaggerate. Left out getting up at 1:am, then 2:am then 3:am to drive out to the field and check if the humidity was right for baling the alfalfa yet.

      • Ray

        Dairy Farmers too, some cows need to be milked 3 times a day, and they don’t take vacations.

  • mike3e4r7

    Good choices on all three, but the first one (Paul Harvey) is definitely the cream of the crop. It’s not often (almost never) that a commerical has something worthwhile to say and actually touches you emotionally. That one did. It could stand alone, regardless of what it was selling (what was it selling again anyway? Oh that’s right Dodge Ram trucks).

    • colliemum

      Totally agree – that, for me, also was the best ad.

    • Spot on, I was so engrossed that I did not know it was a Dodge Truck commercial until the end.

      The Jeep one was hard to constantly watch with Oprah doing the narration. If they had someone else, it would have been more believable imho.

      • anneinarkansas

        Agree…do not like the sound of Oprah’s voice…makes me think of the Obamas.

      • mike3e4r7

        I totally agree about Oprah.

  • Landscaper

    Paul Harvey narrating the “Farmer” gave me chills like crazy.

    • theresaaa

      Oh good , I wasn’t the only one ! lol I guess that means we’re both sentimental saps !

      • colliemum

        Add me to the ‘sentimental saps’ society!

        That ad was simply awesome.

        • Orangeone

          We were passing ABinC’s Bounty towels last night…

          • Conservative_Hippie


      • Is_Sense_Common

        Gee, I thought those chills just indicated us being proud Americans! :~)

        • theresaaa

          That Too !

        • Conservative_Hippie


  • chatterbox365

    They don’t make the commercials like they use to in previous Superbowls. My all time favorites are the Terry Tate (Office Linebacker) commercials. I still watch them periodically…they are so funny.

  • PatrickHenrysBody

    The Paul Harvey commercial was the first on my list of favorites.

    • It’s a toss up for me now. Loved it, but then saw the jeep one. Both are fantastic.

      • I’d say that the biggest difference between the two beside Paul Harvey vs. Oprah was that I knew from the get go that the Jeep ad was a Jeep ad, couldn’t miss all those Jeeps being used to shuttle our military men and women. Granted, Jeep has done that since WWII, but it was doing both.

        The Farmer ad made me listen to what Paul Harvey had to say, so engrossed in listening to him that lost what was being sold.

        It may be me (not a long shot there :-)), but Oprah’s voice was hard for me to follow. All I could think of is the fact that she pushed and helped Obama cross the finish line. Not Jeep’s fault, but getting another voice for me would have made a huge difference.

      • Conservative_Hippie

        Yep, the Jeep one made me proud of Our Troops and their sacrifices!

      • PatrickHenrysBody

        They are. I liked the Tide and the Doritos commercials as well, but they were nowhere near the three shown here. It seems to me the ones that touched the heart strings were the winners.

        • Missed the Doritos commercial but I also thought that the Tide commercial was the most humorous one that I saw. We did not start watching until 4 minutes left of the 2nd quarter.

          • PatrickHenrysBody

            Here is the Doritos commercial, PuritanD71:

            It was pretty funny, but the Tide commercial beats it out, in my opinion.

            • Thanks for the link. It was funny but I do agree that Tide beat it hands down!!!!

              • PatrickHenrysBody

                You’re welcome and agreed!

  • DCGere

    These are good, some tears. Thx for sharing as I missed them.

  • The farmer commercial was great. Sometimes America needs some reminding about the backbone of this country.

    • patriot59201

      We farm. Thanks

      • Conservative_Hippie

        My wife and I have goats and chickens and two horses on our property. Now we are trying our hand at planting a large garden. Wow, I had no idea how hard it is just to treat and optimize the soil for planting – that in and of itself is a lot of work!

      • PatrickHenrysBody

        One of the harder and more thankless jobs out there. However, it is at the top of the list in order of importance. Thanks to our benevolent government, the role of the farmer has been diminished over the decades.

    • Conservative_Hippie



    Paul Harvey was a treasure. *tear*

  • OK Bawling again. I’d seen the Dodge commercial and the Bud commercial which made me cry enough they were so good, but dang that Jeep commercial just did it. Crap I miss some boys right now.

    • Orangeone

      There is still a few sheets left on that roll of Bounty sis….

  • mike3e4r7

    The easy way most ads nowadays try to be noticied is to try to be more and more outrageous, but I think that well has run dry pretty much. People are getting numb to the overly clever and the over the top visually dazzling commercials. That’s another reason the Paul Harvey commercial was so special.

    • Conservative_Hippie

      Good point!

  • The two commericals I remember the most is the third one you have on here with man and horse best friends 4ever, one of my favs. And also the Godaddy the ugly geek kissing a very sexy woman, not my favorite but i can’t get out of my head how fake it is.

    • mike3e4r7

      I’ve been trying to get the Godaddy/Geek one out of my head all night but no luck. I believe I have been permanently traumatized by that one. Such a shame too. Life seemed to be so full of hope, but now … I don’t think I’ll ever be the same.

    • Conservative_Hippie

      The horse commercial was another nod to farmers and raisers of livestock. This country would not be where it is today without the pioneers, who by definition were farmers.

  • I liked the politically incorrect “hey mon” Volkswagen commercial. It made me smile. “Respect the boss mon!” LOVED the Clydesdale commercial–that was by far the best. Doritos commercials were okay–not quite the caliber from previous years–but they get MUCH better mileage from have a contest of amateur directors than the slew of pricy so-called marketing agencies! What so many do is either the commercial was just dumb/forgettable or it was funny, but you don’t remember what was being advertised (like the Tide one). Most repulsive award goes to Go-Daddy.

  • tinlizzieowner

    Hey Oprah, you sure that Jeep commercial shouldn’t be in Chinese? 😉 😉
    Sometimes, the best commercials (Budwiser) don’t have words (and ‘Hippies’ like Stevie Nicks singing the music).
    Paul Harvey should also have mentioned that a farmer works dawn to dusk for years to buy a tractor that a football player can buy with half of what he spends on a Rolls Royce.
    Sure, I’m going to start some krap with this post but that’s just too bad.

    • tinlizzieowner

      I’ll watch the commercial highlights on Fox & Friends in the morning. I played with my cars and my 6 year old grandson all day, while his mother and father watched the game. He was showing me how to use my new I-phone. 🙂
      Sometimes I wonder, who is ‘babysitting’ who anymore?

      • Army_Pilot1967

        LOL……..yeah, and I turn to my seven year old grandson for computer solutions. He must take after his mother in the gray matter area, otherwise Papa wouldn’t have to ask him for computer help.

        • tinlizzieowner

          Yup, I know what you mean ‘Bro’. His mother (my daughter) has a degree in ‘Information Services’. I’m not sure what that means but it has to do with ‘everything computer’. His daddy and I are ‘nuts and bolts’ people. We can fix anything that requires a wrench or a torch to do it. We had to make a run to the hardware store before the game for some trinkets I needed. The grandson said “Daddy, can I play with your I-phone” and my son in law just handed it to him. He turns it on, he selects the games and off he goes. I haven’t figured out how to make a simple phone call on mine yet? Well, it’s not quite that bad but you catch my drift. By the time I’m 70 (3 years), I should have it down. 😉

      • Orangeone

        Love to hear your generational stories TLO. You are a fantastic GP for sharing such special days with your grandson, he will remember them always.

        • tinlizzieowner

          I figured out something after my parents died. If your children and grandchildren remember you fondly and recount the stories of what you did ‘with’ them (rather than for them), then you have done what God put you here to do. 😉

          • Orangeone

            Amen TLO! You know why the Museum is so important to me, able to honor my family 🙂

      • Conservative_Hippie

        True, true.

    • Orangeone

      I concur with the Chinese! I will be replacing my Jeep Grand Cherokee with something else, likely a Toyota Highlander. The GC becomes a repair nightmare at 100,000 anyway, will only get worse with Chinese manufacturing.

      • tinlizzieowner

        I’ve worn out 2 Ford Explorers and I’m busy wearing out a used GMC ‘Jimmy’ right now.
        Why a GMC after 2 Fords? It was one owner, it was in perfect shape and I got it dirt cheap. 😉

      • poljunkie

        We love our Toyota’s!
        Our LandCruiser is 11 years old.

        • Orangeone

          TU! My car is a Mazda, SUV is Jeep. The only part on my Mazda replaced at 150,000 miles was made by Ford! I’ve been looking at Toyota, prices are a bit high but worth the investment.

          • poljunkie

            Our Toyota(s) have been great and very reliable. We have two- The Land Cruiser, which is 11 years old, and the Rav4, which is 9. The Rav has about 100,000 miles on it. We haven’t had one problem on either. They are dependable.
            We had a Jeep quite a while ago but it wasn’t comfortable to drive around it with a young child. That’s when we sold it, and bought our first Toyota 4Runner in 1995.
            The only reason we got rid of that one is that my niece was desperate for a car and so we gave it to her as a gift. At the time, we could afford to buy a new car and she and her new husband couldn’t. It’s too bad they never really appreciated it. Turns out she’s just like my sister. :-0

    • Conservative_Hippie

      I’m with you!

  • Leonie Alemann

    I agree that the Farmer ad was awesome. I was less impressed with the Jeep ad when I recalled that they just few weeks ago announced they were opening a plant in China, just as Mr Romney stated. The Budweiser Clydesdale ad is ALWAYS my favorite, every year. When I grow up (and win the lottery) I want to run a retirement farm for old draft horses. I love the beasts.

    • Myptofvu

      The Jeep Ad turned me off for some reason. Maybe it was Oprahs voice (which I didn’t know until pointed out to me later) but I think it was more that I felt the Ad was a shameless promotion at the expense of our Military Personal.

      • tinlizzieowner

        I’m a Viet Nam Veteran. To listen to a ‘left thinker’ praise our troops rubs me the wrong way, guess it always will.
        Hey Oprah, you ain’t no Bob Hope dear. 😉

        • StrangernFiction

          In her mind they are there to fight for collectivism.

        • Orangeone

          Thanks for that, I’ll click on the Farmer ad again and ignore the Jeep, can’t stand to hear that voice after her gushing over Barky

  • gothicreader

    Wow; this is what being American is all about.

  • What Stupid Bowl? I don’t have any TV subscription so I miss the circuses.

  • colliemum

    Now what I wanna know is – who won the Puppy Bowl???


    • Orangeone

      I saw the preview for that, didn’t even know there was such a thing!

      • colliemum

        Yes, I saw the preview, and hope to somehow find a video later.

        Tonight I’ll be busy, with a local campaign, against an incredibly stupid decision of our Labour council.
        Fur will fly – haven’t seen politicians back-pedalling so fast and furiously in my life! Well, they stupidly didn’t get the local public service union on board, that’s why we’re suddenly getting heard. I never had my e-mails replied to on the same day by a Labour politician, evah! And now three in a row …

      • poljunkie

        We usually watch the puppy bowl, at least for a little while.

        Yesterday we were finishing up a series called Caprica.

        Here’s the Kitteh 1/2 time show during the Puppy Bowl. (I got it from Youtube)

        • Orangeone

          You are the best my poljunkie friend! I’ll take them all, to go please 🙂 I really like the little guy hiding under the table, he needs to be with my mama kitteh!

  • ryanomaniac

    The first thing I thought when I watched the farmer commercial was, I remember America when it was that way. When things were simple.

    • Patriot077

      The Farmer brought back floods of memories for me, due more to Paul Harvey’s words than the visuals. I grew up on a farm and my Dad really was all that. Life was good when things were simple. 🙂

      • tinlizzieowner

        That was an easy one for my Mrs. too, coming from 3 generations of farmers/ranchers.

      • colliemum

        I only spent three summer holidays on a farm, as teenie. Unforgettable. And we all worked, starting with bringing the cows in from pasture before sunrise …
        I cherish those memories – yes, life was good in those days.

        • Patriot077

          You would be what my husband’s family called a “fresh air kid”. They sponsored kids from the city every summer and many of them kept in touch long after they grew up. 🙂

          He grew up in rural Vermont. Not on a farm but they had a few acres. A dream of a place with a brook running through it. His Mom still lives there and he taught our son how to fish in the same brook he learned.

    • ryanomaniac

      I grew up on a cattle ranch. It was the best time of my life. Kids are missing out on a great beginning of their lives.

  • Conniption Fitz

    Super Bowl commercials are now controlled and censored by the PC agendites.

    Remember the pro-life commercial they tried to stop with Tim Tebow and his Mom?

    This year, the BDS (Israel haters who boycott Israeli businesses) tried to stop the Soft Stream (Israeli company) commercials. This is a continuation of the propaganda war that the Islamists have waged against Israel.

    The UN et al censure Israel, but ignore the atrocities and violations of human rights committed by Islamists.

    Hypocrisy is the name and MO of the PC game.

    The people who demand diversity and tolerance, who despise racism, defend women’s rights, prosecute hate crimes and hate speech are the ones who are most likely to commit these offenses or ignore those who do. That is because women’s rights are defined as the right to free contraception and abortion, to be a lesbian or a combat soldier…not the right to safety, respect, freedom, equality, justice, to vote, drive, get an education.

    Truth is threatening to the PC crowd because they have no rational argument or evidence to defend their ideologies and positions, they resort to censuring, silencing, lies and then threats and violence.

    Recent examples:
    The academic who said people who do not believe in global warming should be killed.
    Jim Carrey who says those who need weapons to defend themselves are not worth defending.

  • My three favorites as well!

  • I’m in the same boat RS. The Paul Harvey ad was perfect.

    As for the detestable ad…..those people take to many drugs in my opinion to even think that was effective. There are some sick people out there…….reeeealy sick.

  • warpmine

    And I thought the internet commercials were lame. I was wrong as they were much more entertaining than those.

  • Rocco11

    All very nice, but the sad truth is there’s still a Communist in the White House for 4 more years…

    • StrangernFiction

      Come on now, we’re “whole again.” 🙂

  • Patriot077

    All three commercials are tops but I’m partial to Paul Harvey and the farmer. Funny though that the farm families I recall drove Fords and Chevys. Kudos to Dodge for a great ad.

    • Is_Sense_Common

      I thought the same thing Patriot077! I never knew a farmer who drove a Dodge…

      but, they put out a great commercial.

  • Conniption Fitz

    FUN – best tweets during Super Bowl power outage:

    Some of the tweets are as good as the commercials and a whole lot better than Beyonce of the 1.8 million dollar inaugural earrings.

    • Is_Sense_Common

      I think Walgreen’s was my fave. Hahaha. Thx for sharing that!

  • RefudiateGOPe

    I made sure to read all of the comments before adding my own. I wanted to see if anyone picked up on what I did concerning what I think are the two best commercials, the Chrysler and Jeep ads. It should be noted that Jeep is a Chrysler brand, so in reality, the two best came from the same company. Obviously, some of you think that a Superbowl ad must be funny to be one of the best, and that’s OK.

    What I picked up on these two ads is the irony. We have two ads, both very serious, both commemorating and celebrating the America that most of us remember and love. The irony is that these ads were brought to us by a company that is now owned by Fiat, an Italian company. Neither ad pushed their brand. Both ads pushed America, its farmers and its warriors.

    Will I go out and buy a Ram or a Jeep because of these ads? No, but I will be grateful that the Company gave us these two great commentaries.

    • Orangeone

      Great insight! I made a connection between the farm and horses but not the brands.

    • Patriot077

      Your thoughts parallel my own. Recall the great ad that Chrysler did a couple years ago about America building things. It was a great ad. Except fewer vehicles are made here now. Even though the Chrysler bond holders got ripped off and the taxpayers are left holding the bag.

      Here is a link:

  • PhillyCon

    OK, you have piqued my curiosity. Was it an Obama commercial?

    • Is_Sense_Common

      it had to be the godaddy garbage… ugh. talk about MIND BLEACH!

      • PhillyCon

        Exactly. I’m glad I didn’t have children old enough to watch the SB.

  • Is_Sense_Common

    Thanks for posting those Scoop. I missed the Jeep one, but wholeheartedly agree that commercials were lackluster this year. I was tired of dodging explaining the birds & the bees to my son & explaining to him what a “pervert” was, just so we could watch the Super Bowl.

    Here’s another great Paul Harvey commentary. Keep in mind it’s from 1966! I’m always so glad to get some words from him. (although when i was a kid & my dad had him on in the car, it drove me CRAZY!)

    • PhillyCon

      That Go Daddy commercial was disgusting. After that one, I stopped paying attention. Gross.

  • PhillyCon

    The Paul Harvey commercial is trending on liberal Yahoo as #3. Hopefully, it will make some of these Kardashian, low info voters think for a minute.

    • Orangeone

      It was all over Twitter last night too as was Bud’s!

  • Amberson

    My favorite was the Audi commercial where the son gets the nice car to go to the prom where he strides in and plants one on the prom queen. He drives home with a shiner from her date and big smile on his face…. and she’s impressed!

  • anneinarkansas

    The Farmer and the Budweiser horse brought tears to my eyes.

  • Love the Bud commercial, but this is my all time favorite (shown only once)

    2002 Super Bowl ad:

    • Orangeone

      poljunkie posted that last night for me, needed ABinC’s Bounty roll for the tears…

      • colliemum

        Got any to spare?

        I’m having mega- sniffles here, watching this, no matter that I’ve seen it so many times before.

        • Orangeone

          Our sis is passing a fresh roll around 🙂

          • colliemum


            • Orangeone

              BTW sent you a Direct Message on Twitter 🙂

              • colliemum

                Answered you back.


                • Orangeone

                  Just saw it and replied back 🙂

  • Sober_Thinking

    The Paul Harvey commercial was hands down, my favorite. The 2nd one you show was my 2nd.

    I used to listen to Paul Harvey all the time when I was in the Phillippines… he was aired over the Far East Network for the military. He brought a calming charm and a sort of wisdom that I adored. This ad made me feel nostalgic and rather sad… both at the loss of Paul Harvey… and the farmer.

    Great ad… great commentary. God must be pleased.

  • sjmom

    Scoop, hope this isn’t a contest because I’d have to vote for all three of them.

  • Right on!!!

  • Conservative_Hippie

    The clydesdale one was a tear jerker!

  • anneinarkansas

    The Farmer ad was great and brought tears! Two things happened last week that increased the flow of tears.
    In two days I learned personally of two lifelong farmers being forced to go out of business because if EPA, government regulations, paperwork and other ridiculous requirements.
    One of these was a family owned and operated dairy in Missouri. Two people related to my hairdresser, a married couple about thirty, were laid off and are looking for work….any kind of work…they do not want to be on the government dole and have two childeren to support.
    The other was a grain farmer in Iowa. My husband learned this while inquring about a truck for sale…after generations, the farmer was cashing in and getting out because of all of the government requirements and regulations….just no longer up to the hassle.
    So, so sad, America….how have we come to this situation? What are we going to do about it?

    • colliemum

      Oh that is heart-breaking!

      This is another well-planned blow by the left in D.C. to the true Americans.
      The winners will be the huge agri-business conglomerates: the modern-day equivalent of the Sovchoz.

    • Because they want every farm in America to get handed over to Big Farm because Big Farm will pay to play. Con Ag Foods ring any bells?! How about Cargill?!

      It is very sad but it is also extremely dangerous to the food supply. The world has been down this road before.

      • Patriot077

        Soros has been buying grain companies, too.

        • Why doesn’t that surprise me?!

          That man is evil.

          • Patriot077

            Yup and I suspect his son has learned all the lessons his snake of a father wanted to teach him. God will set him straight though.

  • white531

    All three were great, but the one that put a lump in my throat was number two.

    Thanks, Scoop.

    • ll three did that to me. 🙂

  • Scoop picked my exact favorites!!!!

    And the disgusting one is Go Daddy and the final straw. Don’t do business with those perverts people.

    • P.S. I totally miss Paul Harvey!!!!!

      God Bless him!

  • LeonidasOfSparta1957

    Ah Scoop you’re makin’ me cry at work! I missed these ads last night. Thanks for bringing them to us now.

  • Conservative_Hippie

    Okay I just finished all three and, agreed, the farmer one is the best! I also own a Dodge Pickup; 17 years old and still runs like a champ!

  • Nukeman60

    My grandfather was a farmer – the last in the line of our family. He was a huge hulk of a man who could break you in two with a look, but could cup a little child in his massive hands with all the tenderness you could ever imagine.

    He was tough, sun-baked, and wise, strengthened by the long, hard hours in the hot midwestern sun, yet softened by a woman who stood by his side for 60 years. Yes, he was a part of Americana. A part of our society – which appears to be drifting away from us now – who worshipped God, family, and country with all his heart and all his soul.

    Paul Harvey was that kind of a man as well. His stories would echo in my mind for years to come, as he told a tale worthy of a Norman Rockwell painting. He too believed deeply in God, family, and country.

    I will miss them both.

    They are two peas in a pod, forever ingrained in my memory – my dear grandfather and Paul Harvey. But I know they will never die, as they shaped me and made me who I am today. And what they gave to me, I will pass on to my children and to my grandchildren.

    And with a wry smile and a twinkle in my eye, I will end each and every one of my stories to them with this small phrase…….”So said Paul Harvey. Good day.”

    • Patriot077

      What wonderful memories! There really is something special about farmers; people tend to believe they are uneducated simpletons but I’d pay money to watch an egghead try to earn his living on the land 🙂

      You really have a gift with words, Nuke, and your recollections stirred the wisps of my own memories, too.

      Thanks for sharing.

    • poljunkie

      “…..And now we know the rest of the story.”


  • freenca

    I agree with all three of your picks.

  • 57thunderbird

    I sure do miss Mr. Harvey’s words of wisdom.


    …thanks RS , on our Canadian feed of the Game they CUT OUT all the American ads because of our CRTC ( Canadian Radio Television Commission ) content restrictions to keep us purely Canadian . Thanks again RS


  • So God Made a Farmer . . . and a Liberal

    Let’s face it, Chrysler exploited the late Paul Harvey’s 1978 speech to the Future Farmers of America “So God Made a Farmer” in the 4th quarter of Super Bowl XLVII in order to sell Dodge Rams. Still, with pictures of various farmers farming and doing everything else farming families do supplementing Harvey’s words, it was easily the best and most powerful commercial of the evening–despite the mocking it has since received from liberals in our midst.
    The 2-minute ad didn’t have the pizzazz of gorgeous models kissing nerdy dweebs or elders getting tattooed or planets called Babylandia or monkeys or puppies. And it had any number of other shortcomings, for liberals.

    For one, Harvey had at least three black marks against him: He was religious, conservative, and successful. For another, the commercial extolled hard work, dedication, industriousness, families, pride, and religiosity, concepts anathema to many liberal ilk.

    A few Twitter critics:

    @BillCorbett: “’God made a farmer’ = GIANT eff you to hunter-gatherers everywhere.”

    @djhoch: “Atheists should take out a ‘There’s no god’ SB spot. Imagine the outcry.”

    @exZACHlythat: “Everyone with a thick country accent in my class is j—ing themselves over the Paul Harvey God made a farmer commercial.”

    @CJenney33: “Alright God made a farmer, I get it everyone. He made a lot more important people too so get over yourselves.”

    Liberals can be awfully illiberal.Read the full text of Paul Harvey’s “So God Made a Farmer” here and see the complete Super Bowl advertisement here

    With all due apologies to the late, great Paul Harvey–and to God–I offer “So God Made a Liberal”:

    And on the 8th day God looked down on his planned paradise and said, “I need some comic relief.” So, God made a liberal. . . (Read more at

  • very very good