Uncomfortable Silence: New Americans for Prosperity ad takes a different approach

Americans for Prosperity has a new ad out that features the uncomfortable silence of a family at the dinner table to convey the need for more jobs:

This ad was released yesterday and already has more than 150k views on YouTube.

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  • joyfulgiver

    Brutally honest! It’s how our dining room table looks lately. Not every night but a lot. When my husband comes home from a long hard day at work, beaten up by customers, boss, coworkers, the last thing he wants is a little conversation. It hurts!

    Pray for the 12.1 million unemployed and those of us under employed. We could all use a break in this economic turmoil!

    Romney and Ryan 11/6/12

    • warpmine

      Do you feed him just a salad and potato of are you more likely to feed him something more substantial. The thing I noticed other than the lack of conversation is the lack of a main course, fish, chicken or beef.

      • 3seven77

        I’m pretty sure that’s the point. All they’re having is cottage cheese, a small salad, rolls, and a potato. Probably all they can afford.

        • Rightstuff1

          I can be sentimental, its the Irish in me I know. This really moved me, it did. It moved because this is happening up and down and all over this country and its a national disgrace. It doesn’t have to be this way.

    • free4now

      I also noticed that only two little lamps are burning. Where in some instances ambient lighting can be for effect, this is not the case here, it adds to the feeling of desperation.


    • A_Truism

      Sounds like you’re a great wife to understand him so. Really wonderful 🙂

  • Good ad. Yeah! It’s time to boot the lame one in office now… and it’s time to do something FAR more extreme than what Romney is proposing.

  • RighteousCrow_JustCaws


  • I saw it this morning on another site. Probably one of the best ads I’ve seen, and it actually has a real emotional message. We all know someone in this situation or we’ve been in it ourselves. I think this ad needs to go nationwide on TV because what we’ve come to see is that liberals react emotionally and not to facts/figures- this ad will work on them and hopefully allow them to realize that the country is more important than digging in along partisan lines.

  • Brilliant commercial.

  • Nukeman60

    Obama can spin all the fake numbers that he wants. Nothing hits home to the American family than the hard times that are all around us. It’s in our grocery stores and our gas tanks.

    • warpmine

      Sadly, some that will see it will just yawn and say “Please, pass the sweet and sour shrimp”.

  • toongoon

    This is heavy. I hope a lot of people see it.

  • ConnieConservative

    The sadness and frustration of the family is so real, so obvious.
    It is a brilliant ad. We, as a family, have been spared, so far. I offer sincere prayers
    for those suffering with this situation. We need a change in the White House.
    Romney/ Ryan 2012
    God bless them both!

  • louisiana_mom

    My heart goes out to all Americans who are suffering at the hands of Obama and the Democrats, I pray we may soon find reason to rejoice once again in this great nation.

  • I know this is serious, but all I could think of was Craig Ferguson. I feel really bad.

  • I don’t care what the unemployment report said the other day, there are still tons of people out of work and in trouble. Lots of them, and they vote, too. They will certainly remember the last four years on election day. The will also see Obama with no plan to make it better. That will seal the deal for Romney.

    • DCGere

      I know, that report is BS. Millions are suffering, so sad. I pray voters get it right this time.

    • Ford Prefect

      That report is bogus. 800,000 new part time jobs that did not show up on the U6 numbers which count part time jobs. The problem with progressives is they think that everyone sucks at math just like them.

      Plus even if it was true spiking the football over part time jobs is stupid.

  • info Mullaney

    The regime is spinning the new unemployment numbers for all they’re worth. Anyone that frequents this site can see them for what they are. Pure fabrication, which is scary enough. Even scarier are the true believers on the left who take them as genuine and take Obama at his word. The next 30 days will decide the fate of this country. Romney may not have been a first choice for many. But now he is the only choice to put the brakes on this madness.

    • As I posted on the Ann Coulter story, my husband went down to the unemployment office for his weekly “check in”- they have them set up with councellors. His councelor even said the numbers are bull crap. He said the press always comes down on Fridays after the new numbers come out,to spin it and make it sound good, by showing the handful of people going in, but they ought to come on Mondays when the place is packed full of chronically unemployed folks.
      What a pile of crap


    …been there, with Prayer and Faith in our Lord Jesus Christ we all will CONQUER the ravages bestowed upon us by the EVIL policies emanating from Washington D.C. and especially from the Oval Office . It is time to put President Obama on the Unemployment Line . VOTE 4 : ROMNEY / RYAN 2012
    With prayer and FAITH it will happen .”

    • Retired_Coach

      Thanks for the pep talk Liberty. I’m there now and savings will run out soon. Like you said, w/ faith in Christ my Lord, not only will I persevere and conquer, but we as nation will as well.


        Retired_Coach , you are in my prayers and as the election approaches a new but an old true, ‘Spirit of Faith in our Lord and Saviour Jesus Christ’ is sweeping the Nation to eradicate the EVIL which is in our Nations Governmental Agencies.This will be seen and felt with the Romney/Ryan VICTORY on November 6th 2012 . One more thing if I may be so bold just ,’Keep On, Keeping On ,for the children of God shall inherit the world . take care LIBERTYUSA

  • Steve R

    I think this will be a very effective ad!

  • WordsFailMe
    • Nukeman60

      Interesting how the host set him up, in front of a black audience, with the line, “you said you like slavery” with no context to the statement. That guaranteed that the audience was going to hate whatever the guy had to say. Plus throwing Fox news audiences in there assures hatred.

      Pretty pathetic, and it went downhill from there.

  • It may be true that Obama’s gotten a momentary respite from his staggering record of above-8%-unemployment months. But we all know that isn’t an across-the-board improvement. (We already knew Texas, Montana, Tennessee, and other states were doing really well during the Obama Depression.)

    But think about this: the unemployment rate in California is 10.6% That’s what the BLS says, as of September 21.

    In other words: More than one person in ten who is still looking for a job can’t find one.

    Fewer people move to California from other states than was considered normal, several years ago. Although the outflow of folks FROM California to other states has slowed a lot (this is tracked by tax exemption claims), it is still moving in a negative direction. I’d say it means all the younger folks are leaving their Parents behind to look for jobs out-of-state. Meanwhile their debt keeps climbing, and also their overall population (no that’s not a contradiction – long-term residents are leaving, and people from other countries are arriving—make of that what you will, and births are climbing). More people who are not working, more long-term residents leaving, and mounting debt with commensurately insane mounting regulation of economic activity.

    Incidental to all of this is that they are noticing a lower than expected population in the state’s deer herd. They think it’s due to loss of habitat. I think it’s due to success of men trying to feed their families.

    Not even 8 years of Romney will fix California’s problems. California needs to stop voting themselves into third-world status.

  • PicklePlants


  • NoToTyrants

    Brilliant! The most effective political ad I have ever seen.

    It captures the reality better than any words can communicate. Their eyes speak volumes. Great acting.

  • If this were more realistic, they’d be eating macaroni.

    • warpmine

      Ah, I see, you noticed the lack of nutrition to.

  • wolfveryne

    Skou’kum ad !

  • Sober_Thinking

    Eerie and effective. I like this ad!

  • hbnolikeee


  • poljunkie

    Wow they have butter.

    Good ad. Scary.

    We’ve had a few dinners like that.

    • I’ve learned more recipes for pasta, rice and potatoes in the last 3 years pol. I’ll share if you need ’em.
      Not health food, but it’s cheap and fills ya up. Unfortunately, it also makes you gain weight >:-(

      • poljunkie

        I am a pro at gaining weight!!!
        I cant believe the prices of food. AND everything else- our electric- bill we pay on the equalizier plan, and it jumped so much I am going to call them to see if it was a mistake. Our overhead for utlilties, and insurance is so outrageous now I just cant get over it. I sure pray our taxes dont go up next year.

        • “I sure pray our taxes dont go up next year.” OY. Don’t even remind me. I know your pain somewhat girlfriend. I hope my husband starts his seasonal job that he worked at last winter soon. The bit he earned last winter has almost gone. We’re running on fumes, but we’re used to it. I never knew how good I could be at stretching, wringing and yanking every last penny out of a dollar. I’m kind’a proud of myself.

          • poljunkie

            I’m proud of you too. I know you work hard at it. Its so hard to juggle everything. We come across some money and they we get a bill- property taxes ( due in Nov/Dec). Looking back for us, maybe we shouldnt have gone away earlier this year. But – you know, we paid out of savings- so at least we didnt run up any debt. But we could use that money now.
            As I said tho’ everything seems to be getting more expensive. Its crazy.
            Well get by, we always do.

            • You know. I am always too practical. Sometimes when my husband says, let’s go to the keys for a day or stay somewhere for a night, I always have that feeling that if we spend even a cheap trip, we will need that money later. It’s always the case with us, and my honey says, “you were right, glad we didn’t go” because something always comes up. But sometimes I wish I could just say, to heck with it, let’s get outta here!

              I’ve given up many times which I regret- so DO NOT feel guilty about you guys going. I’m envious, but I say, “You go girl!” I’m glad you did. The money will come somehow. It always does.

              (((())))s girlie.

              • poljunkie

                Normally I am practical like you. I save save save. But the year was such a drag, and we were spent. I had to get away or I was going to go insane. But I hope we dont regret it.

                We’ve been married 28 years and its funny how we always figure it out.

      • Galatiansch2vs20

        You might try sweet potatoes if you can get them- very nutritious:

        • I’ve tried them Galatians, but they are not easy for me to eat. Squash and sweet potato have a gag effect on me for some reason, and I never could eat them. But I might try in small cube portions mixed with something. I’ve been adding a lot of cheap in season (Florida) veggies when we have them. Thank you for the link though!! God Bless my friend.

          • Galatiansch2vs20

            I have a problem with regular potatoes with the gag effect, but putting a piece of American cheese food on top seems to help.

            We split two large sweet potatoes to for four people, with sugar and marshmellows on top. There is also a recipe for sweet potato souffle with pureed sweet potatoes, if you are interested.

            • I looked at the link article. I had NO idea sweet potatoes were so nutritious. I really can’t do them sweet either, but I am going to look for recipes for them.
              Was looking through one of the recipe books my mother in law gave me a while back for simple dinners. Came across one, which my son made for his home ec class (I am teaching that to him this year because he loves to cook lol, hates doing the rest- but I am determined to make him be self sufficiant and he can do shop next year with dad)
              Anyway, it has tomato, onion and zuchinni in speghetti which is cooked in onion soup and baked all together. Sounds wierd, but it is YUMMY. I might throw some sweet potato (small pieces) in the next batch.
              Thanks Sister! 😀

              • Galatiansch2vs20

                Doesn’t sound too weird to me. Medical issues has caused my diet to change drastically, but we used to eat zucchini with spaghetti sauce and cheese (and I don’t like zucchini, but could eat this). Also, a zucchini souffle with crackers and cheese. And you don’t really taste the zucchini in home made zucchini bread or muffins with buttery spread.

                The souffle I mention is quite sweet- more like a dessert, but the sweet potatoes are pureed in a blender, so you don’t have exactly the same texture. But you could even puree (or mash if you don’t have a blender or food processor) the sweet potatoes for your soup if you decide you don’t like the cubes.

                Yeah, I recently had read that sweet potatoes are really high in potassium- more so than bananas, etc.! They also have quite a bit of fiber in them.

                I like butternut squash soup (first liked it w/Trader Joe’s creamy variety) and butternut squash pie, which tastes almost identical to pumpkin pie.

                • I make a lot of soup in the winter, such as what we get down here, so I think I may try some in my chicken soup. Thank you so much Galatians!!

  • Retired_Coach

    I haven’t seen a silent add like that since the NIXON NOW ads that he ran during his reelection campaign which I thought was powerful This one is all the more powerful as it depicts what is happening in way too many dining rooms across our country. And needlessly at that.

  • NYGino

    Powerful ad, a brilliant example of the “less is more” school. Body language is louder than the spoken word sometimes. Replace the captions and this same ad could be used by the socialists in the White House as an ad to get more families on food stamps.

    • A_Truism

      Because they have crazy logic like that! It would be hilarious if it weren’t encroaching on society today.

  • Ad braught me to tears. My Best friend had many dinners just like that after her Husband lost his job, less than a month later hung himself.

    • poljunkie

      I have no words.
      How horrible.

    • Galatiansch2vs20

      This must be a very difficult thing for you. No wonder the ad moved you so deeply.

  • MaxineCA

    Ya know, our economy is in the tank, and continues to tank. It doesn’t discriminate based on the color of one’s skin, sex, gay or straight. Everyone pays the same price for a loaf of bread, meat or a gallon of gas. I certainly hope with prices sky rocketing even the “dummies” (I’m being nice) wake up before the election for a better path forward for our country.

    For those of you that don’t live in CA – thank your lucky stars! Today there are places that gas reached over $5 a gallon. Most other areas it’s at least $4.50+ a gal. Bill Whittle and the rest of us will battle on……uphill as we go.

    • poljunkie

      Maxine, Your gas prices are crazy! How painful. What is the milk price?
      Both milk and gas are about the same price here at my town in Arizona.
      Gas is 3.96 a gallon and milk is 3.87 . Filling my husbands car was close to 100.00.

      • MaxineCA

        I can’t give you an exact price on milk, but just like AZ, it pretty much mirrors the price of gas per gal. Obviously, the price of gas impacts EVER step in the supply chain from the source of products to the store. Prices go up to recoup those costs, that’s how business works.

        The higher prices smacks us all. Hopefully it will smack the dummies that think O is their answer. He has only made things worse for EVERYONE, rich, moderate, poor. We all have to buy commodities needed to sustain ourselves.

        As a side note: I grew up in AZ which is where my entire family resides. I’d give anything to be able to move back! I love, love, love AZ!!!!!! (but I hate the heat, after living in CA.)

        • poljunkie

          Isnt that funny? I grew up in California, and you in Arizona. I grew up and lived in San Fran until I moved to Arizona when I was in my 30’s. I love it here. We love it, but you are right, the heat can be oppressive. We’ve lived here quite awhile now…our son was just a little boy when we first moved, and now he has graduated college and is working!!! 🙂

    • A_Truism

      Wow! Where I live, gas price is at least $2.31 which, if you convert to the US Dollar, is $1.90. I hope you’re all doing ok.

      I wonder how bicycle sales are doing?

      • Galatiansch2vs20

        Those who have jobs in California (high unemployment there) often have to commute for too long a distance for bicycles to be practical. Though I imagine there may be more car-pooling going on there and less leisure travel. Also, though there are high emission standards, there are plenty of smoggy days in many places in Southern California, which would make bicycle riding unhealthful for the lungs.

        • A_Truism

          Thanks for that. Riding your bike to work is unhealthy for the lungs? That is so wrong but I have read that New York City’s air is polluted with skin cells and cooking fat amongst other things…Go figure, right?

          • Galatiansch2vs20

            I lived in Southern California where you could see a sky line of brown pretty often.

  • Outstanding Ad!! Silence is Deafening and sometime NO WORDS speak 10 times the volume of words. The scary and sad feeling of “WHAT WILL HAPPEN”…”THE FUTURE”..”HOW WILL WE MAKE IT”…the family sitting there with even the Children aware something is drastically wrong!! GREAT AD!! The worry of no job!!

    • A_Truism

      Absolutely! And the silent exchange between the parents – fully eloquent. The ad is superlative quality. Excellent.

  • Jay

    Good ad. I get RS in the morning because I get up at 3 AM so I get here late for the conversation. But if anyone reads this that is looking for a job, the trucking industry is begging for people. After getting laid off twice from local jobs in the Rockford and Chicago area I had to take an OTR job, but it pays the bills.

  • westbankmama

    This ad is the antithesis to Norman Rockwell’s painting “Freedom from Want”, and it is very powerful and sad. I just received my absentee ballot and will mail it tomorrow from Israel (although my last address was in New York so I don’t know how much good it will do. I still am proud to vote though). I sincerely hope Romney wins.

    • proudhispanicconservative

      We need all the votes we can get, just in case Obama wins the popular vote.

  • kong1967

    That was pretty original and a different way to get the point across. Pretty good.

  • artinocala

    Good ad. I would prefer they use the word “do” as in “Time to DO something different.” “Try is too speculative.

  • Silence that is heard loud and clear.

  • wodiej

    I like it.

  • proudhispanicconservative

    Thank god I am working, but this ad is my brother he got laid off about 2 years ago, and he still has not been able to find work, thank god we are a big family so everybody has been able to pitch in and keep him above water for now. He is a very proud man he has not ran to the welfare line to get help instead he wakes up everyday to try to find work for that I am very proud. This ad I expect to see it all the way to the elections.

  • Ford Prefect

    Notice the darkened room. It will get worse when he starts shutting down all those power plants.

  • gzizzle


  • bongobear

    I find this ad very poignant. My wife works with a lady whose husband has been unemployed more than two years. He finally found a job last week…the man literally cried when the company offered him the job.

  • PJRodman

    Very good. All those people out there “doing just fine” will hear this like a fog horn blast. And there are so many more of them…us…out there than the Obama cooked books choose to ignore. I hope and pray those cooked books cause some of them on the fence to wake up and smell the bs…his idea of doing fine is being on the dole…OBAMA PHONE and all.

  • seen somewhere else:
    You know you live in Country run by idiots if….
    Working class Americans pay for their own health care
    (and the health care of everyone else) while unmarried
    women are free to have child after child on the “State’s” (taxpayers)
    dime while never being held responsible for their own choices.
    You know you live in a Country run by idiots if….
    Hard work and success are rewarded with higher taxes
    and government intrusion, while slothful, lazy behavior
    is rewarded with EBT cards, WIC checks, Medicaid and
    subsidized housing, and free cell phones.

  • klaffner

    Holy crap. I have been in that exact situation. Out of work. bills to pay. No idea how I was going to do it. Wife and two kids about that age. I almost cried watching that thing.

  • Suzyqpie

    The most powerful ad that I’ve ever seen. Please, by the grace of God, may we be rid of 0bama and his hateful attitude to thee American worker. Pres 0bama, if you hurt our employers, you idiot, you hurt us, the proud American worker.

  • marcellucci

    I’ve had many of those dinners…..

  • browns44

    Will this ad be shown on T.V.?

  • mediaaccess1


  • *crying bitterly* Romney help us!

  • test again.

  • Conser Lione

    How terribly sad, I can see the desperation in the man’s face, for not being able to provide for his family as he wish he could….

  • Sometimes silence is a deafening roar. This ad is atomic!