The “Under Armour” company had to pull a t-shirt design that many said was disdainful of the sacrifices that military members have made by misusing the iconic image from Iwo Jima.
Under Armour has the utmost respect and admiration for active duty service men and women and veterans who have served our country. (1/3)
— Under Armour (@UnderArmour) May 16, 2015
We deeply regret and apologize the release of a shirt that is not reflective of our commitment to support & honor our country's heroes (2/3)
— Under Armour (@UnderArmour) May 16, 2015
We have taken the necessary steps to remove this shirt, and any related shirts, from all retail and ensure this doesn't happen again. (3/3)
— Under Armour (@UnderArmour) May 16, 2015
Here’s the design:
'Band of ballers' @UnderArmour ? As a #veteran,I wont be buying your products.Disrespectful. #marines #OIF #OEF #tcot pic.twitter.com/NJgEVuAiVF
— Mike K (@MJKrause) May 16, 2015
Some response from Twitter:
@UnderArmour this is disgusting and a slap in the face to my fellow #Marines. "Band of Ballers" shirt? Such a shame pic.twitter.com/BXJASwCCoa
— Anthony White (@AnthonyWhiteTX) May 16, 2015
I respect @UnderArmour's right to make a shirt making light of 26,039 American casualties.
I'll buy other brands from now on, exclusively.
— Bob Owens (@bob_owens) May 16, 2015
https://twitter.com/thegreen_faces/status/599432143383629824
https://twitter.com/amyface_mo/status/599445170233311232
@UnderArmour 'Band of Ballers' shirt is an epic #fail & disgraceful to #USMC veterans- you owe our heroes an apology pic.twitter.com/CIKB15Luk5
— Kristine Schellhaas (@KristineSpeaks) May 16, 2015
I'm waiting for @UnderArmour's "Band of Looters" tee shirt to come out next. pic.twitter.com/TQgzmK5tKB
— Bob Owens (@bob_owens) May 16, 2015
@UnderArmour Maybe you should rethink your marketing strategy, you managed to piss off a lot of MARINES!!! pic.twitter.com/Nhszun35ze
— Ronin (@RoninWeArelll) May 16, 2015
Really @UnderArmour you disrespect the men who raised the flag at Iwo Jima by comparing it to basketball? #Marines pic.twitter.com/k6PuwvG0JG
— The Bearded Man (@Manlybearded) May 16, 2015
@UnderArmour what commitment. You just effed over marines who gave everything. Nice try kissing azz to make up for it.
— Dennis Parton (@PartonDennis) May 16, 2015
What the hell was @UnderArmour thinking? 23,000 Marines died taking that island. pic.twitter.com/DdWkWdnYuq
— Clownpuncher (@TheClownpuncher) May 16, 2015