Cadbury in India has decided that the way to solve racism is to create a chocolate bar with a diversity of chocolates in the bar. They call it the “Unity Bar”:
Cadbury's Unity Bar promotes diversity with four different kinds of chocolate https://t.co/6T0sVO3PtQ pic.twitter.com/nWHJcquQUd
— Ad Age (@adage) August 29, 2019
Here’s their official video rolling it out:
The response to the “Unity Bar” has probably not been what Cadbury had hoped, at least on social media.
In fact many are noticing that the Cadbury bar is more like a segregation bar than a true unity bar:
Is the white chocolate at the front of the bar?
— neontaster (@neontaster) August 29, 2019
Me: Don’t say it don’t say it don’t say it don’t say it… “why is the white on top?”
— killroy (@KillroyJon) August 29, 2019
Who was at the decision table when this was made
— Flexing My Creative (@flexing_my) August 29, 2019
If Cadbury really wanted to promote diversity they squares on the bar would be all mixed up. Instead they took the questionable approach and segregated them! @CadburyUK @CadburyWorld
— 8917 (@ajusting9) August 29, 2019
And then there are the responses like this…
Most people don't like this from the companies they buy products from. I, for one, will not buy your products anymore b/c of the virtue signalling.
— Jules 🇨🇦 (@jpaulson49) August 29, 2019
Wow thank you for solving racism with this brave candy bar
— Alex Berg (@itsalexberg) August 29, 2019
And here’s my own take on the Cadbury bar…
