The NCAA has just announced a new ruling that says college players can now make money on their names, images, and likenesses:
BREAKING: NCAA will permit athletes to be compensated for their names, images and likenesses, Board of Governors says. https://t.co/4rLzgF127e
— The Associated Press (@AP) October 29, 2019
Here’s more:
The NCAA Board of Governors has taken the first step toward allowing athletes to cash in on their fame. The board voted unanimously on Tuesday to clear the way for the amateur athletes to “benefit from the use of their name, image and likeness.”
The vote came during a meeting at Emory University in Atlanta.
In a news release, board chair Michael V. Drake said the board realized that it “must embrace change to provide the best possible experience for college athletes.”
I don’t really know the ins and outs of this issue, but from what I’m hearing this will invite a whole new level of corruption when it comes to players choosing which schools they want to play for.
A friend of mine suggests that a booster program might be able to compensate a player based on some valueless product they create in order to influence the player to come to their school.
I’m sure there will be other ways that this will tar the game, and you have California to thank for this by passing a law that will allow students to get compensated starting in 2023 and forcing the NCAA to reckon with this.