The backlash over Budweiser using female pretender Dylan Mulvaney to sell more Bud Light has been swift.
The sale of Bud Light has plummeted and now the company is even canceling events with their Clydesdales over safety concerns for employees.
Here’s more via the New York Post:
A Budweiser distributor in Missouri is canceling events featuring the beer giant’s famous Clydesdale horses as Bud Light faces boycott threats over its marketing partnership with transgender influencer Dylan Mulvaney.
Wil Fischer Distributing reportedly decided to cancel all of its Clydesdale showings, including one slated for Springfield, Mo., last week, citing safety concerns for their employees, according to KOLR10-TV.
The Clydesdales — long featured in Bud Super Bowl commercials tromping through snowy landscapes and pulling wagonfuls of beer — have been used for decades to promote Anheuser-Busch beers.
“We aren’t going to comment on the issue … everything is still sensitive in social media,” an executive at Wil Fischer told The Post, asking not to be identified by name.
Observers say Bud Light parent company Anheuser-Busch is teaming up with Mulvaney in hopes of enticing a younger audience, which studies have shown is increasingly eschewing alcohol, to consume its beer.
But the brand appears to be alienating older drinkers, sparking fear among distributors who are said to be “spooked” by the Mulvaney partnership.
“We reached out to a handful of A-B [Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” according to a Beer Business Daily report reviewed by Fox News.
Beer Business Daily said it assessed the situation “purely from a marketing and sales perspective,” noting that current data are very limited but “it appears likely Bud Light took a volume hit in some markets over the holiday weekend” since rural customers are also most likely to celebrate Easter.
“I’ve never seen the country so hotly divided, sadly,” the author of the report wrote.
The controversy was ignited last week when Mulvaney, a TikTok influencer with more than 10 million followers, shared a video featuring packs of Bud Light with her face printed on the cans.
This is a case of reality smacking leftism in the face. Hard.
In fact it’s so bad that a merchandiser for Anheuser-Busch made a quick video saying he’s never seen sales so poor, and he might not be able to feed his family if this keeps up:
Bud light rep pic.twitter.com/wnJOmpexaa
— IAmEve (@IAmEve97788231) April 9, 2023
What’s ironic is that Anheuser-Busch distributors have suggested that it is difficult to “appeal to the sensitivities of a new generation of drinkers” without offending longtime customers.
Well how about just let the beer sell itself based on its own merits and stop used disgusting transgender pretenders as icons to sell your product. Problem solved.