Major grocery store goes WOKE, now labeling products as ‘black-owned’, ‘hispanic-owned’, LGBT-owned, etc…

A major grocery store chain is now getting into the business of identity and racial politics by labeling minority owned products on the shelf for buyers to see. Here’s a photo of what it looks like via @stillgray:

Giant Foods (also known as Martin’s Food Markets), which operates in Pennsylvania, Maryland, Virginia and West Virginia, is the store that announced in December they’d be rolling these labels out this year:

SUPERMARKET NEWS – Giant Food is rolling out updated shelf labels that enable shoppers to identify products from minority-owned businesses.

Plans call for all Giant supermarkets to post the new shelf labels starting in January, the Landover, Md.-based regional grocer said yesterday. The labels will inform customers about items from companies that are women-, Black-, Asian-Indian-, Hispanic-, LGBT-, Asian-Pacific- or veteran-owned.

More than 3,100 food and nonfood products will feature the updated shelf labels across Giant’s 164 stores in Virginia, Maryland, Delaware and the District of Columbia. The retailer said the items come from 281 minority-owned businesses in its network of vendor partners.

Giant, part of Ahold Delhaize USA, said the new shelf-label program is part of its supplier diversity efforts, which focus on developing strong relationships with businesses offering quality products, top-notch customer service and competitive prices.

“Giant Food is proud to better highlight our diverse suppliers,” Giant President Ira Kress said in a statement. “We’re committed to making it easier for customers to identify product attributes that are important to them by fostering a diverse and inclusive network of suppliers that reflects the unique backgrounds and experiences of our Giant family, our customers and our communities.”

It’s this kind of balkanization that is killing America, pushing people to start making judgements based on race or identity politics instead of pushing people to look our society as simply American. Because American is who we all are and we should be proud of this.

Also, now that they’ve started ‘labeling’ items based on race or identity politics, it reminds people of certain times when this was done before:

The more racist America becomes, the more divided it becomes and this will not head in a good direction.

Comment Policy: Please read our comment policy before making a comment. In short, please be respectful of others and do not engage in personal attacks. Otherwise we will revoke your comment privileges.