This morning the market reacted to Nike’s decision to make Kaepernick the face of their “Just Do It” campaign with Nike shares falling 3%:
YAHOO SPORTS – Shares of Nike Inc fell 3 percent on Tuesday as calls for a boycott of the sportswear giant gained traction on social media following its choice of Colin Kaepernick as a face for the 30th anniversary of its “Just Do It” slogan.
Not only that, but the hashtag #NikeBoycott is trending at the top of Twitter as people voice their displeasure:
Over 30,000 people were tweeting with the hashtag #NikeBoycott on Tuesday morning U.S. eastern time, making it among the top trending topics on Twitter. Some posted images of themselves burning and ripping their Nike shoes and apparel.
Here’s an example of a couple clever tweets that are using the #Nikeboycott hashtag:
The Pat Tillman tweet is the perfect example to point out the absurdity of Nike choosing someone like Kaepernick. Well done.