For the first time ever, Barbie has a commercial out featuring a boy playing with the iconic doll. And they don’t jump in halfway. He’s got his hair did and he throws sassy twist in for good measure.
“Moschino Barbie is so fierce!” That’s what the youngster exclaims before he puts a purse on Barbie’s plastic arm. At the end, he holds a tiny cell phone to her ear and says “It’s for you, Moschino Barbie’ and then gives the camera a wink. ADORBS! is probably something the tolerance junkies are saying.
The ad is of course being called “boundary-breaking” and “stereotype-shattering” by places like Huffpost Gay Voices and Mic.com. Because nothing says progress like a small boy in heavy gel and leather talking about how fierce his “super-expensive designer fashion house” co-branded Barbie doll is. We’re finally opening up the advertising industry to rich kids who follow the latest in runway trends. Truly we are atop the mountain.
Oh, uh, yes, you’re supposed to think the boy is gay. Obviously. What’s that? They said challenging gender roles isn’t about sexuality? Are you saying they lied? Tch. You crazy girl. Taking on Barbie. You better work!